Posted on February 9, 2018
Photography is more crucial to the promotion of business than it has ever been… the power of visual communication has increased with the rise of digital and social media such as Facebook, Twitter etc. It is proven that personal brand photography is far more likely to engage your potential customers than text alone. Making it necessary to include imagery on your website and printed marketing materials to help get your message across. Therefore making it crucial to use good quality and engaging images that are right for your brand.
There is a direct link between using high-quality imagery and an increase in enquiries. Professionally shot images can show your work in its very best light, generate more interest in your business, increase enquiries, and in turn, revenue.
To stand out in the wedding industry you need to find ways to set yourself apart from the competition. Investing in your own professional photography will really help to strengthen your brand and help you to stand out from the crowd.
Professional photography can deliver a high return on investment. Excellent imagery that truly represents your business can increase enquiries and result in better turnover. Whilst it’s true that professional photographers can charge high fees for their work, these fees are often justified depending on the client’s requirements; number of photographers, use of finished images, shoot crew etc. But, think of all places you can use the photos you’ve invested in — social media, websites, blog posts, brochures, ads, webinars, presentations, newsletters and more. When photography is done well, it should be something that you use many times over. More often than
not, professional photography is more affordable than you think, and any experienced professional can scale a project to fit within reasonable budget constraints.
Today, social media is the foremost marketing channel for most industries, but it is particularly important to the wedding industry. From Facebook to Instagram, and many others in between, social media has managed to bring customers and brands closer than ever before through vibrant
and creative visual branding. Your social media presence could benefit hugely from having professional images of your business, venue or products, raising you above the white noise of the competition.
Weddings are all about emotion. You can use photography to tell a visual story about your wedding business or show off your new product in it’s best light. People are by nature visual and curious. Psychology and marketing go hand in hand, especially in the wedding industry. If you can evoke an emotional connection or response with your marketing message, there is a better chance it will resonate with your customers.
Your imagery can reassure customers that you are a business with real people and real products or services. Competition in the wedding industry is strong and when people consider your company, they will want to see the faces of the people they’ll be doing business with and feel reassured. This is something that stock or bought photos just can not do. If you’re a wedding venue there’s no substitute for shots of happy couples enjoying the best day of their lives with your venue as a stunning backdrop. If you’re a wedding supplier, people want to see beautiful images of your past projects and commissions. If you’re a wedding planner, show yourself in action setting up a wedding or meeting with clients. This type of visual branding will also help people instantly understand what you do and what your values are.
If you’d like to learn more about how excellent photography can increase your enquiries or sales sign up now for your free personalised visual branding consultation.